LEARN MORE about how to demand action by joining the rapidly growing Antimicrobial Resistance Fighter Coalition
As a policy leader using this activation kit, you can:
Inform and educate the public about the risks of AMR.
Push for greater utilization of diagnostic testing for bacterial and viral infections.
Seize the current focus on public health due to COVID-19 to raise awareness of infection prevention and control measures.
Enact policy reform now to protect existing antibiotics and ensure their efficacy in the future.
This activation kit was developed to aid global health policy leaders in taking action against the AMR threat. Inside, you’ll find a blueprint for raising awareness and encouraging global behavior change. You’ll learn how to develop an action plan and work with other entities, including your country’s leadership, to promote and facilitate its implementation.
Together we can use these tools to build a movement combating the threat of antimicrobial resistance. Take a look.
You can draw from these talking points into your own communications. Start the conversation with these, and check out the complete kit for more.
Find brief overviews, tips, and tricks for posting on Facebook, Instagram, Twitter, and LinkedIn. ARFC has a variety of digital assets and messaging available on our website for you to use on your social media posts. Also included is a sample pitch, which is an email to a journalist that highlights the newsworthiness of your story. Use or adapt it to secure coverage and increase awareness.
Antimicrobial resistance is a global issue that affects all of us. By creating an action plan on a local, national, or global level you can help influence decision-making and create policies that protect us for generations. Scroll down to download the full Activation Kit to get started.